261
meetings booked in total
52
meetings booked per month on average
£31,000
average monthly retainer business generated
Sector
Publicity and personal brand PR
Engagement
Outbound prospecting and appointment setting
Market
United Kingdom
Model
Monthly retainers, compounding
Big reach, no repeatable way to sell it
The client runs a UK publicity agency for individuals who want to make a name for themselves. The connections are genuine: television, national news and major speaking platforms, the kind of placements that put a client in front of millions of people a month.
What the business did not have was a predictable way to reach the people who would benefit. Growth depended on the founder's own network and time, which meant it stopped the moment he did.
Three things to get right
01
Find the target market
The client works with specialists, from business coaches through to chief executives of multi-million pound companies. The first job was defining who was genuinely worth approaching.
02
Reach out at scale
Using our tooling and AI we identified those individuals and made contact, at a volume a single founder could never have worked through by hand.
03
Target the problem-aware
The clearest results came from people who already knew they needed help getting seen. Targeting awareness rather than job title alone is what moved the reply rate.
The approach
What changed
A sales team with something to do
An average of 52 booked meetings a month, handed to the client's sales team rather than chased by the founder personally.
Revenue that compounds
Around £31,000 a month of new business, all retainer based, so each month builds on the one before it rather than resetting.
A one-person business became a team
The founder went from running everything personally to leading a full team of PR specialists handling a broad range of mass media.
Selling something you know works?
If the constraint is reach rather than the offer, that is the part we automate. Tell us who you need in the room.
Book a discovery call